You’ve been collecting lots of names of interested prospects – looking to buy, in the process of thinking of selling their current home or first-time homebuyers, etc. What do you do with all this information? It’s tough to personally follow up with everyone, but you don’t want to lose an opportunity. Nurturing campaigns could be the answer for you.
As you collect the data make sure you are capturing the following information:
- First and last name
- Phone number
- Email address
- Profile of individual – first-time homebuyer, seller, move-up, down size, military, second home
- (opt) – special interests or features that become part of the search – near a park, year, fireplace, etc.
Categorizing your contact list will help you be selective with your message. For example, let’s say a beautiful 5,000 sf property came on the market in proximity to a park with lots of bike trails. You could design your email message to all those move-up buyers who expressed an interested in outdoor activities and have a Personalized message sent to them in a matter of minutes.
With such online email automation services like Aweber, Constant Contact, and HubSpot, you can quickly create and set up email campaigns (with little to no design expertise) that are basically on “auto pilot.” These nurture campaigns will give you the advantage of always being in front of your desired prospects. And if you mix the emails with follow up phone calls and an occasional postcard, you’re sure to turn more leads into deals.