The next four weeks matter. Each year it’s consistent; there are holiday parties, get-togethers and opportunities to reflect on the previous 12 months.  The real estate industry begins to slow and there is time to sit and really plan for the year ahead. Each year, the same opportunity; but how does your approach change to match the industry climate?

The below excerpt from Jon Gordon’s book, The Shark and the Goldfish, Positive Ways to Thrive During Waves of Change, speaks to the challenges and opportunities present in today’s industry environment. Which will you be a goldfish or a shark?  

“Well, lookee here, my little friend. You know what your problem is?”

“Yes, I do,” answered Gordy. “I’m starving and no one will feed me.”

“No, that’s not your problem,” countered Sammy.

“Your problem is that you are a goldfish. You are waiting to be fed. That’s fine during the fat times when all sorts of people are feeding you. But you’re in the ocean now. The free food has dried up. Times are a changin’. Things are a little tougher here. You have to work a little harder. You need to be a little smarter. You need to change your thinking. You need to become a shark. Goldfish wait to be fed. Sharks go out and find food. Now let me show you how to be a shark and we’ll go find food together.”

And off they swam through the ocean of adversity and challenges and lean times to learn the art of finding food.

Please let me know how I can best help you find food and I look forward to continuing to work together as we approach 2019.