In the digital age, online review platforms are typically the first place consumers go to research credible professionals. Therefore, it is important to incorporate a process for requesting new reviews and to make it a top priority with every client.
Tips to Increase Your Online Reviews:
Discuss the importance of your reviews – The best way to get new clients to leave you an online review is to make it an expectation from the beginning.
- Upon first meeting a new client, send them your past reviews to show your credibility.
- Mention the importance of online reviews to your business throughout your experience with each client so that when you request a review, they will be much more likely to follow through because they’ve been expecting it from the start.
Don’t leave it all to automation– While automation makes things much easier, it is important to remember that consumers still seek a personal touch. Be sure to follow up any automated ask with a phone call, text or an in-person conversation.
Share your reviews across all platforms – What good are your positive reviews if no one reads them? Make your reviews the first thing a potential client will come across when researching you. Adding a link to your email signature, sharing reviews on social media and/or adding a tab on your website are great ways to get your reviews in front of others.
Be consistent – Review consistency is a big factor in your online reputation. If a potential client sees you have not received a new review in several months or years, they may be confused and unsure if you are still in the business. Don’t go through long droughts without requesting reviews – make it a part of the process for every client. This will help clients better understand your business and why they should work with you.