The Final Countdown

October 4, 2019By pam-adminStreet Talk

We are within the last 90 days of 2019 and instead of allowing the year to wind down early let’s ramp up for the start of 2020 together. Below please see a list of ways we can help you make the last 90 days the best 90 days of your year! Identify goals that you … Read More

What’s Your Favorite Tool?

September 27, 2019By pam-adminStreet Talk

While there are always new and shiny Marketing Technology (MarTech) tools hitting the market, utilizing a few basic items will ensure effective business practices. The key to marketing is consistency. Knowing how to use the tools in your toolbox and doing so on a regular basis is far more important than always adding something new. … Read More

We’ve Got Your Back!

September 20, 2019By pam-adminStreet Talk

Everywhere you turn right now people are talking about the fact that rates are low and it’s a great time to refinance. While that may be true, I wanted to reach out to remind you that we’re a purchase-first model here at Fairway. Just as we’re there to serve our clients, we’re here to serve … Read More

Stopping the Scroll

September 13, 2019By pam-adminStreet Talk

In today’s world of consistent scrolling, how do we get people to stop the scroll? The question is more than how to do we get people to stop swiping up on their phones as they look through emails, social media and websites; but instead, how do we get people to stop and interact with our … Read More

Beginning to Understand Generation Z

September 6, 2019By pam-adminStreet Talk

We are just beginning to grasp what characteristics make up Generation Z and what makes them different than Millennials and the other generations before them. To start we must first define the age group we are talking about. Members of Gen Z are those born from 1995 and on, meaning the oldest members of this … Read More

Happy Labor Day!

August 30, 2019By pam-adminStreet Talk

Wishing you a happy, healthy and safe Labor Day weekend. Thank you for an incredible summer and we look forward to continuing to work together as we transition into fall. We will be resuming our Gen Z series next week; if there is any information you wish to learn about please don’t hesitate to reach … Read More

Gen Z has Entered the Market

August 23, 2019By pam-adminStreet Talk

For the past few years the topic of how to communicate with millennials has dominated the conversation in numerous industries. When it comes to real estate, connecting to the millennial buyer has demanded so much focus and conversation that there has not been much room to truly think about what’s next. While millennials still make … Read More

Speed to Respond

August 16, 2019By pam-adminStreet Talk

At Fairway we are governed by our Core Values. Our 5th Core Value is Speed to Respond. In a busy market we know that turn times and response times often get longer, not at Fairway. It is our commitment to you and your clients that we are attentive, present, and engaged with every loan process … Read More

Equifax Data Breach Settlement: How You Can Claim Your Benefits

August 8, 2019By pam-adminStreet Talk

The FTC has issued an article explaining that roughly half of the U.S. population is eligible for benefits under a settlement that the FTC and others reached with Equifax. The article provides further information about how consumers can: Determine if they qualify for settlement benefits at ftc.gov/Equifax Learn about available benefits as part of the settlement; Start a claim … Read More

No, The Fed Didn’t Cut Mortgage Rates

August 2, 2019By pam-adminStreet Talk

Mortgage News Daily published an article this week that explains what the Fed rate cut really means for mortgage rates. They wrote, “Mortgage rates were mostly unchanged today, which will come as a surprise to scores of consumers who mistakenly believe the Fed’s 0.25% rate cut equates to a 0.25% drop in rates. The Fed … Read More