Time to Plan!

November 8, 2019By pam-adminStreet Talk

2020 is almost here and that means it’s the perfect time to start working on your business plan. I know that business planning can often seem overwhelming and potentially stressful, so I wanted provide a resource to hopefully alleviate some of that. NAR provides a quick guide to effective business planning to make this process … Read More

Happy 30th, Sea Witch

October 26, 2019By pam-adminStreet Talk

This weekend marks the 30th annual Sea Witch parade. The Halloween-themed festival was all started by the Rehoboth Beach-Dewey Beach Chamber of Commerce Executive Director Carol Everhart as a way for businesses to bring customers downtown once the summer ended. In its first year Sea Witch was a one-day event in a parking lot and … Read More

How Cyber-Secure Are You?

October 18, 2019By pam-adminStreet Talk

As part of the regulation and oversight of the mortgage industry, all employees at Fairway are required to take annual trainings. As we complete these, I wanted to share some helpful reminders for all of us in the real estate industry. Wire Fraud – Hackers often try to divert funds wired for closing. We always … Read More

The Final Countdown

October 4, 2019By pam-adminStreet Talk

We are within the last 90 days of 2019 and instead of allowing the year to wind down early let’s ramp up for the start of 2020 together. Below please see a list of ways we can help you make the last 90 days the best 90 days of your year! Identify goals that you … Read More

What’s Your Favorite Tool?

September 27, 2019By pam-adminStreet Talk

While there are always new and shiny Marketing Technology (MarTech) tools hitting the market, utilizing a few basic items will ensure effective business practices. The key to marketing is consistency. Knowing how to use the tools in your toolbox and doing so on a regular basis is far more important than always adding something new. … Read More

We’ve Got Your Back!

September 20, 2019By pam-adminStreet Talk

Everywhere you turn right now people are talking about the fact that rates are low and it’s a great time to refinance. While that may be true, I wanted to reach out to remind you that we’re a purchase-first model here at Fairway. Just as we’re there to serve our clients, we’re here to serve … Read More

Stopping the Scroll

September 13, 2019By pam-adminStreet Talk

In today’s world of consistent scrolling, how do we get people to stop the scroll? The question is more than how to do we get people to stop swiping up on their phones as they look through emails, social media and websites; but instead, how do we get people to stop and interact with our … Read More

Beginning to Understand Generation Z

September 6, 2019By pam-adminStreet Talk

We are just beginning to grasp what characteristics make up Generation Z and what makes them different than Millennials and the other generations before them. To start we must first define the age group we are talking about. Members of Gen Z are those born from 1995 and on, meaning the oldest members of this … Read More

Happy Labor Day!

August 30, 2019By pam-adminStreet Talk

Wishing you a happy, healthy and safe Labor Day weekend. Thank you for an incredible summer and we look forward to continuing to work together as we transition into fall. We will be resuming our Gen Z series next week; if there is any information you wish to learn about please don’t hesitate to reach … Read More

Gen Z has Entered the Market

August 23, 2019By pam-adminStreet Talk

For the past few years the topic of how to communicate with millennials has dominated the conversation in numerous industries. When it comes to real estate, connecting to the millennial buyer has demanded so much focus and conversation that there has not been much room to truly think about what’s next. While millennials still make … Read More